5 Big Misconceptions of Working With Dealers
Unhaggle team here, sharing something that we think would be valuable to the less experienced car shoppers.
One of our alumni, Brent Jones, who was our Director of Business Development, published an article on our blog about the five biggest misconceptions of working with car salespeople. Wanted to share it here and get your feedback on the post and share his thoughts on working with dealers.
You can find the post here: 5 Big Misconceptions I Learned Working With Dealerships
And if you don't want to click through, here's a TL;DR of the article points:
- Myth #1 – Dealerships can always do better on price - "A dealership may be able to give you a better price, but it’s unlikely to be below dealer cost. Nor will you get a dealership to waive mandatory fees already paid to the manufacturer."
- Myth #2 – Dealerships hide fees - "Generally speaking, you and the dealer both want to arrive at an all-inclusive drive away price. How the individual fees are labelled doesn’t matter. So long as you got a fair price and the dealership made a profit, everybody wins."
- Myth #3 – “Make me an offer” is a sales trick used to close me! - "Reasonable offers are generally accepted. Attempting to grind a dealership down to the break-even point is usually not very successful. The less time and effort the dealer needs to put into making the sale, the better the price you will usually get."
- Myth #4 – Internet customers terrify car dealers - "Internet shoppers are generally closer to a purchase decision and cost less to acquire. Dinosaurs will die, and before long, you will be hard-pressed to find a dealership that doesn’t see the benefit to a comprehensive digital marketing strategy."
- Myth #5 – I’m just a number to the car salesperson - "Contrast that with the last car I bought. I hear from the dealership regularly. The salesperson I worked with emails me from time-to-time to ask how things are going. I receive calendars and key chains in the mail, and I get a Christmas card regularly. It isn’t much, but it shows some level of care."
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