118,000 / $25 = 4,720 Cineplex Gift Cards, that's $472,000 in Amazon Gift Card purchases .. I imagine this was a record sales day for 7-11!!!flyboy88 wrote: ↑ I have spoken to a district manager in Ontario and the corporate office in Surrey,BC. The promo was cut short this morning as it was hotter than they could have ever imagined.
I was told it ended for two reasons;
- people were turning it into a business, they had some people buy up to $3000 of Amazon gift cards. They were also finding people selling the free $25 Cineplex gift cards online for slightly less and making a profit.
- when promos like this launch they work with the company offering the free gift card on limits. In this case Cineplex was offering $100,000 of free gift cards. By the end of day two is was discovered they had already given away over $118,000 in Cineplex cards resulting in a loss for 7-11.
Needless to say, it’s disappointing for those like myself who missed out on the promo. At the same time, I find it hard to believe those at corporate didn’t realize offering anything free with an Amazon gift card this close to Prime Day wouldn’t be this popular.
Deal is still alive -- in my city at least!