So is Wal-Mart. Shoppers have this on sale for $4.99 or $4.49 once in a while -- used to be every other week. I remember when these were regularly on sale for $1.99 at Shoppers... sigh.
Why settle for full retail price when you can wait and get it at a lower price for better value (even better if there's a bundled freebies deal)? 😉