Interesting enough, Gillette was one of the pioneers of killing off safety razers in North America to force disposables on everyone here, and now look whose trying to get back into the game after consumers have taken several decades to wake up to the waste+cost of throaway razers... https://gillette.com/en-us/products/bea ... edge-razor
Agree on price. There are some models that can be imported from Asia for under $20 that do perform quite impressively well. I guess with Rockwell you're paying a premium for the Made in North America aspect if that's something that sways someone to buy over made in China.
After the handle investment, I pay under $10 a year in blades now. So I guess my ROI started in year two after buying a rockwell and some blades.