Sports & Recreation

Big changes coming to Strava

  • Last Updated:
  • Jul 3rd, 2020 8:27 am
26 replies
Sr. Member
Apr 29, 2007
611 posts
293 upvotes
Richmond Hill
I guess they have to try to turn a profit. But as someone who uses it mainly as a social network I won't be paying $10 a month.
Deal Addict
Jan 29, 2017
2623 posts
1752 upvotes
Pretty much stopped using when they stopped supporting integration of 3rd party HRMs.

Strava preferred to kill the feature rather than fix bugs. Somehow surprising they can't better monetize all the data and/or are they spending too much?
[OP]
Moderator
Sep 27, 2003
10319 posts
2809 upvotes
Newmarket
I run AdGuard on my phone. Strava pulls a significant amount of "data" in the background. No way they're not profiting from that.
RFD Forums Moderator
Deal Addict
Mar 11, 2004
3875 posts
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Mississauga
People cycled and ran for centuries before strava was born. They will continue to be doing so long after its gone.
Member
Apr 23, 2016
477 posts
519 upvotes
Kelowna
I started getting more interested in segments last year. It's a pretty good motivator. Being able to still see the top 10 is good enough for me but I'd sooner uninstall the app than pay for it. That'll never happen.
Deal Addict
Jan 29, 2017
2623 posts
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WorldIRC wrote: I run AdGuard on my phone. Strava pulls a significant amount of "data" in the background. No way they're not profiting from that.
Strava introduced not too long Strava Metro https://metro.strava.com/ selling data to urban planners.

Overall I also expected Strava model to be more like a social network grabbing as much data and pushing to advertisers. Premium looked more like an additional revenue stream however this makes it sound like Premium is supposed to be core of the revenue stream. Let's see how many are willing to pay $10/month and willingly give up data. Also we are in the middle of a recession and pandemic. How many are thinking of subbing to an additional paid service?

Under Armor purchased MapMyFitness for the sole purchase of tracking users and pushing sport apparel.

Opportunities for competing apps to step up.
[OP]
Moderator
Sep 27, 2003
10319 posts
2809 upvotes
Newmarket
peli33 wrote: Strava introduced not too long Strava Metro https://metro.strava.com/ selling data to urban planners.

Overall I also expected Strava model to be more like a social network grabbing as much data and pushing to advertisers. Premium looked more like an additional revenue stream however this makes it sound like Premium is supposed to be core of the revenue stream. Let's see how many are willing to pay $10/month and willingly give up data. Also we are in the middle of a recession and pandemic. How many are thinking of subbing to an additional paid service?

Under Armor purchased MapMyFitness for the sole purchase of tracking users and pushing sport apparel.

Opportunities for competing apps to step up.
I tried MapMyRide, the interface seems clunky and the UA logo plastered everywhere.
RFD Forums Moderator
Deal Addict
Jan 29, 2017
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WorldIRC wrote: I tried MapMyRide, the interface seems clunky and the UA logo plastered everywhere.
Gotta sell that apparel. Here is Strava CEO interview explaining latest changes:



Confirms paid subscription is the core of business model. No mention around data monetization.
[OP]
Moderator
Sep 27, 2003
10319 posts
2809 upvotes
Newmarket
I just checked out VeloViewer -- that is exactly the kind of "Data Driven" platform I am looking for. I'm not really into the social / KOM side of things on Strava. I could see myself spending most of my time in VeloViewer. Too bad it relies on Strava though.
RFD Forums Moderator
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Jul 30, 2001
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GTA
WorldIRC wrote: I just checked out VeloViewer -- that is exactly the kind of "Data Driven" platform I am looking for. I'm not really into the social / KOM side of things on Strava. I could see myself spending most of my time in VeloViewer. Too bad it relies on Strava though.
Veloviewer is one of the few third party apps that is NOT being cut off by Strava -- so long as you have a Strava subscription, that is. :\
Deal Addict
Jul 30, 2001
3288 posts
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GTA
As someone who rides/runs almost every day, I am going to suck it up and renew my subscription.

Given that the company is not profitable, they have two options. Increase revenue or cut costs. It seems they are trying to do both at once. Strava infrastructure runs on AWS -- think of the compute power needed to manage/parse/organize ride data for millions upon millions of users. That would require some pretty high end hardware... not going to be cheap. Add to that the strain of a surge in new users due to the pandemic (how many people do you know who are running or biking now?) and something had to give.

My worry is that the paid experience will get worse if the overall user count diminishes. At the core of Strava is the community -- without that, they don't have a viable business.
[OP]
Moderator
Sep 27, 2003
10319 posts
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N8Magic wrote: Veloviewer is one of the few third party apps that is NOT being cut off by Strava -- so long as you have a Strava subscription, that is. :\
I've been following VV's posts. They have a very cordial relationship with Strava and they make all efforts to not overlap on functionality. I suspect that is why VV has maintained all of their API access. As well, they've confirmed that even if you don't have a Strava sub, VV will still "work", just aligned to the new Strava process.
RFD Forums Moderator
[OP]
Moderator
Sep 27, 2003
10319 posts
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Newmarket
N8Magic wrote: As someone who rides/runs almost every day, I am going to suck it up and renew my subscription.

Given that the company is not profitable, they have two options. Increase revenue or cut costs. It seems they are trying to do both at once. Strava infrastructure runs on AWS -- think of the compute power needed to manage/parse/organize ride data for millions upon millions of users. That would require some pretty high end hardware... not going to be cheap. Add to that the strain of a surge in new users due to the pandemic (how many people do you know who are running or biking now?) and something had to give.

My worry is that the paid experience will get worse if the overall user count diminishes. At the core of Strava is the community -- without that, they don't have a viable business.
A legit concern for sure.
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User avatar
Dec 10, 2008
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Watch Facebook buy this and try to enter the fitness space.
Let's hug it out
Sr. Member
Apr 29, 2007
611 posts
293 upvotes
Richmond Hill
I just noticed the training log is no longer on the free version. That was one feature I liked. It was easier to view the strava log compared to Garmin connect.
Member
Jan 22, 2017
358 posts
224 upvotes
GTA
So what's the best strava alternative for route building options?
[OP]
Moderator
Sep 27, 2003
10319 posts
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Newmarket
papermate2 wrote: So what's the best strava alternative for route building options?
Komoot
Ride with GPS
Map my Ride
RFD Forums Moderator
Deal Fanatic
Dec 5, 2006
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Markham
RCGA wrote: Watch Facebook buy this and try to enter the fitness space.
Google should buy it, good add on to Fitbit and anyway they have map and they are hungry for data

Everything fit perfectly except for regulators

Might be Apple should for watch to improve their map
Member
Mar 7, 2012
315 posts
204 upvotes
A lot of strava segments are filled with people on e-bikes now. So what's the point? I'm pretty good at only comparing my stats against my own for improvement sake... but I can't deny that when I see a whole chunk of people making up a steep hill at twice my speed when I'm giving it my all... it's depressing. Even though I know several of them are from e-bikes. I wish there was a way to prevent e-bikes, scooters, and even cars from putting their stats up. A lot of them going over some of the bridges in Vancouver, are from mtb'ers coming back from the north shore in their cars and forgetting to turn their app off.

Point is... I'm not sure what use strava really is that other apps don't do. It's been infiltrated with bogus data.

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