You must have missed the part where I said it is PREMATURE to say that Brim bungled their launch. That is the key word here, PREMATURE.nmclean wrote: ↑ Now that you've defined your terms as ultimately leaving = failure = bungled launch... I posit that Brim, should it ever launch, will also not last until the end of time. Thus, they bungled their launch as much, if not more, than Chase Amazon. "Logic" doesn't seem to be your strong suit, either.
We need to wait and see and then decide whether the launch was a failure. At this time, it sure looks like a great success: Amazon adoption, font page of Globe and Mail, and major brands (e.g. Uber Eats) signing up to their marketplace. But all of that may not lead to success in the end.
We need to wait and see. We need more data about card use and people's experiences to determine whether company fails or succeeds and so whether launch was a success or failure. It is too premature to say one way or the other.