Entrepreneurship & Small Business

Business rebranding and SEO ranking

  • Last Updated:
  • May 19th, 2020 3:18 pm
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[OP]
Newbie
Apr 12, 2005
13 posts
Toronto

Business rebranding and SEO ranking

I recently took over an existing business and its website and I'm debating about rebranding the business.
My main concern is rebranding may affect the current business' SEO ranking.
Is there a way to rebrand a business without affecting the current SEO ranking?
Thanks.
13 replies
[OP]
Newbie
Apr 12, 2005
13 posts
Toronto
Hi eonibm,
Would it work to keep the old website and have inquiries to the old website redirected to the new website?
Deal Fanatic
User avatar
Nov 18, 2002
7039 posts
642 upvotes
BC Interior
If you're going down this path you'd want to setup a bunch of 301 redirects from old pages to new domain pages. This will tell google that your content has relocated.

Your SEO will definitely take a hit, how big depends on what your current SEO worth is as well as a number of other factors. Your new business name will take a while to reestablish. Full Rebranding is a very expensive exercise from a marketing and SEO perspective.
Deal Expert
User avatar
Aug 2, 2010
15193 posts
4974 upvotes
Here 'n There
yaozza wrote: Hi eonibm,
Would it work to keep the old website and have inquiries to the old website redirected to the new website?
It won't preserve your ranking.
Newbie
Dec 23, 2017
29 posts
6 upvotes
You'll take quiet a hit on the SEO. What's the reasoning for the rebranding? Could you rebrand the existing site on the same domain name?
[OP]
Newbie
Apr 12, 2005
13 posts
Toronto
limoncello:
Wanting to rebrand so the new business name will better reflect the services offered.
Is it advisable to rebrand and continue to use the same domain name? Will this preserve the SEO ranking?
Deal Expert
User avatar
Aug 2, 2010
15193 posts
4974 upvotes
Here 'n There
yaozza wrote: limoncello:
Wanting to rebrand so the new business name will better reflect the services offered.
Is it advisable to rebrand and continue to use the same domain name? Will this preserve the SEO ranking?
It will change but who knows by how much.
Deal Fanatic
Jul 7, 2004
6709 posts
2396 upvotes
No one knows. It could fall a bit then jump back up when Google realizes what's happening. For the most part now days 301 redirects and rebranding shouldn't shake up rankings too much, especially if it's an established site.
[OP]
Newbie
Apr 12, 2005
13 posts
Toronto
Thank you all for your replies. Definitely helped with my decision-making.
I think I will continue to use the current brand for now until revenue is much more solid.
Newbie
Feb 13, 2018
5 posts
Yes, re-branding will affect your current ranking as all your citations were created using the old name. You need to fix all the citations and online presence after re-branding. This will take time.
Banned
Feb 6, 2018
7 posts
1 upvote
Rebranding really depends, a lot of sizes do this when their product name is more familiar with their company name.
With that being said, you most likely will have to do a lot of redirects within your domain or website manager.

Only way to know is to let us know the website, check its rankings, its backlinks, etc. etc. I recommend talking to someone you trust.
Newbie
May 3, 2020
4 posts
Arizona
This is a difficult question, because Google almost every day makes some updates to the ranking system and it is confusing. My cousin has had his own website for quite a long time and tried to promote it regularly. It was done by SEO specialists who follow all Google updates and knew how to attract traffic to the site correctly. As for rebranding... Well, you can just let site as it is now and make a new one. Then you can use a 301 redirect. it actually works. And order organic high quality linkbuilding too. For both of sites. If I were you, I would try to solve a problem this way. As far as I understand SEO, it can work.

P.S. Oooops, I didn't notice that this thread is 2 years old :facepalm: I guess that OP already solved this problem.
Last edited by tsumawarihon on May 27th, 2020 11:24 am, edited 1 time in total.
[OP]
Newbie
Apr 12, 2005
13 posts
Toronto
Thanks for taking the time to respond. I ended up starting a new website with the linking you mentioned. All is working well now.

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