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Chapters Indigo

Chapters: Plum Rewards Bonus Offer

  • Last Updated:
  • Apr 7th, 2011 9:15 am
Deal Addict
Mar 27, 2003
1494 posts

[Chapters Indigo] Chapters: Plum Rewards Bonus Offer

For people who are wondering what Plum Rewards is, it's Chapters new and free points program (minimum 2% cash back).

Benefits of being a member:
Earn 10 plum points on virtually every dollar spent in-store and redeem points for instant savings
Bonus offers throughout the year
Member pricing of up to 5% off books online

100 plum points with your first purchase online or in-store.
400 plum points when you complete your online profile.

For users who already have a chapters account, you can get the 400 points by updating your preferences.

[IMG] ... ewards.jpg[/IMG]
2 replies
Deal Addict
User avatar
Aug 4, 2004
2143 posts
Montreal, Quebec
It doesn't sound like you get any points for buying books online but they give you up to 5% for online purchases which is kind of weird. The membership you pay for gives you 5% off online books and this free card seems to do the same. I only make online purchases so I don't see the point of even paying for a membership I'm sure a lot of you online buy your stuff online since it's cheaper.

* I just signed in to my Chapters account and saw this: "If you decide to switch from irewards to plum rewards, your irewards membership will be cancelled.
Not sure which program is right for you? Learn more about plum rewards or irewards".

Why would anyone cancel a paid membership (especially me when I purchased it about 2 months ago) for a free card?
Deal Addict
Sep 9, 2003
1313 posts
I agree they're trying to make it make it bigger than it is. It's a loyalty program just like every other at Bestbuy, Shoppers, coffee shops, etc where you buy 10 get 1 free, or in this case, spend $$$$$$$ and get $5 off. Atleast it's "free" though.