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China’s EV race to the bottom leaves a few possible winners

  • Last Updated:
  • Aug 11th, 2025 9:27 am
Deal Expert
Jun 20, 2020
26027 posts
38671 upvotes
Toronto
China’s EV Price War Hits BYD—And the Global Ripple Effect Is Coming

BYD, China’s largest EV maker, just posted its first monthly sales decline of 2025—delivering 341,030 vehicles in July, down from 377,628 in June. The slump follows a price war BYD helped trigger in May, with discounts that sent shockwaves through the Chinese EV market.

  • BYD’s first monthly drop in 2025 ends a long growth streak
  • Li Auto and Nio also saw sales fall, while Xpeng and Xiaomi gained ground
  • Price cuts are eroding margins and fueling short-term volatility
  • China’s Harmony Alliance (including Aito) surged to nearly 48,000 units
  • Competitive pressure is pushing Chinese EV brands to expand globally

from https://x.com/CarBizToday/status/1952381579294109968
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Deal Expert
Jun 20, 2020
26027 posts
38671 upvotes
Toronto
China's EV Sales Slow Down After Govt. Acts On Price War
https://insideevs.com/news/768460/gm-bm ... batteries/
China is cracking down on the predatory discounts carmakers were offering on their EVs, which risked putting smaller players out of business due to unhealthy competition.

As Bloomberg reported on Friday, China’s Passenger Car Association is seeing fewer models with price cuts, which has also resulted in car sales dropping, although not at an alarming rate.

Car sales grew about 6.3% in July in China, slower than the 15% rate that’s typically seen around this time of the year, PCA said.

Top government officials in China convened a meeting with the country’s biggest EV makers urging them to self-regulate and stop offering unreasonable discounts.

China Car Sales Slow as Anti-Price War Drive Hurts Demand
https://www.bloomberg.com/news/articles ... rts-demand
Deal Expert
Jun 20, 2020
26027 posts
38671 upvotes
Toronto
Dhanushan wrote: China's Government Wants To Hit The Brakes On EV Over investment
China is worried about overcapacity. Even President Xi Jinping was critical, asking if every province needed to invest in EVs.
https://insideevs.com/news/766395/china ... nt-brakes/
"China’s electric vehicle makers and food delivery giants including BYD and JD.com are locked in a fierce price war, prompting government concern over deflationary pressures and long-term sustainability. In response, President Xi Jinping has launched an anti-involution campaign to curb these practices. Bloomberg's Minmin Low explains."

What Is China's 'Anti-Involution' Campaign to Stamp Out Price Wars?

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