Yes, sorry about the confusion there!
Basically, the $9.97 gets you the Fortnite Deep Freeze Bundle which contains an in-game skin, back bling, pickaxe, glider, and 1,000 V-BUCKS.
If you've redeemed the Fortnite Deep Freeze Bundle before, you'll get 3,000 V-BUCKS in its place since you can't have duplicate in-game items. Therefore, first redemption gets you the bundle, subsequent redemptions will give you 3,000 V-BUCKS for every $9.97 Bundle you buy, making 3,000 V-BUCKS $9.97.
You'll see on my receipt that I did buy 4 of them but they are all the same item. Since I already have the in-game items, I will get 3,000 V-BUCKS for each of those purchases, giving me 12,000 V-BUCKS for $39.88 pre-tax.
You do not need to buy any other packages, any purchases past your first redemption will grant you 3,000 V-BUCKS.
Ha, it definitely looks like it!
ebates ebates ebates!