Are digital/paper coupons for fast food disappearing ?

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Dec 29th, 2021 2:31 pm

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Dec 29th, 2021 12:47 pm

hirolooksfordeals [OP]: Newbie; Jun 7, 2018; 51 posts; 42 upvotes

Dec 29th, 2021 12:47 pm

Are digital/paper coupons for fast food disappearing ?

With the increase in fast food owned apps, and needing to download apps to get deals, are the mailer coupons disappearing?

McDonald’s mailer coupons had better deals than the apps and you can often reuse them.

Other than KFC, are there other restaurants that are continuing the digital versions of the mailer coupons?

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Dec 29th, 2021 12:55 pm

Kiraly: Deal Expert; Jan 9, 2011; 18361 posts; 25975 upvotes; Vancouver

Dec 29th, 2021 12:55 pm

Companies of all sorts would love to discontinue paper and even coupons entirely and get everyone using their apps instead. The biggest reason is that paper coupons don't track and data mine you the way their apps do.

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Dec 29th, 2021 1:04 pm

gr8dlr: Deal Expert; Sep 1, 2005; 20384 posts; 15724 upvotes; Markham

Dec 29th, 2021 1:04 pm

Kiraly wrote: ↑ Companies of all sorts would love to discontinue paper and even coupons entirely and get everyone using their apps instead. The biggest reason is that paper coupons don't track and data mine you the way their apps do.

There's also the cost of printing and distributing coupons that fast food companies can save.

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Dec 29th, 2021 1:21 pm

Spinner: Deal Fanatic; Sep 19, 2002; 7082 posts; 7759 upvotes; Vancouver

Dec 29th, 2021 1:21 pm

The ultimate goal is to the eliminate cashier positions at the restaurant. Labor cost is the most expensive component in the industry. Consumers with a smartphone can do that job entirely including taking payment.

Wendy’s, A&W, McDonald’s, and a few others still do paper mailers.

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Dec 29th, 2021 1:30 pm

chimaican: Deal Expert; Oct 23, 2008; 18221 posts; 16417 upvotes; GTA, ON

Dec 29th, 2021 1:30 pm

I feel companies like McDs will always have paper coupons. Let's not forget the demographic (especially in the USA) that tends to eat at fast food restaurants like McDs.

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Dec 29th, 2021 1:45 pm

BeefOreo: Sr. Member; Apr 8, 2021; 591 posts; 666 upvotes; St. Louis du Ha! Ha!

Dec 29th, 2021 1:45 pm

gr8dlr wrote: ↑ There's also the cost of printing and distributing coupons that fast food companies can save.

Pretty sure the cost of app development is substantial as well tbf!

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Dec 29th, 2021 2:20 pm

gr8dlr: Deal Expert; Sep 1, 2005; 20384 posts; 15724 upvotes; Markham

Dec 29th, 2021 2:20 pm

BeefOreo wrote: ↑ Pretty sure the cost of app development is substantial as well tbf!

App cost is very marginal compared to savings IMO. These apps are relatively simple order taking/cart/checkout.

The cost of the app is not that much at all considering the savings achieved ie labour to take orders and cash and make change etc., advertising via app instead of TV/Radio/Newpaper/Couponing etc.

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Dec 29th, 2021 2:31 pm

kindred_99: Deal Fanatic; Dec 6, 2006; 5690 posts; 969 upvotes; Toronto

Dec 29th, 2021 2:31 pm

We constantly get Burger King coupons. They are pretty much always the same and there is usually some overlap. We receive the next ones before the current ones expire.

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