Shopping Discussion

Are digital/paper coupons for fast food disappearing ?

  • Last Updated:
  • Dec 29th, 2021 2:31 pm
[OP]
Newbie
Jun 7, 2018
18 posts
14 upvotes

Are digital/paper coupons for fast food disappearing ?

With the increase in fast food owned apps, and needing to download apps to get deals, are the mailer coupons disappearing?

McDonald’s mailer coupons had better deals than the apps and you can often reuse them.

Other than KFC, are there other restaurants that are continuing the digital versions of the mailer coupons?
7 replies
Deal Expert
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Sep 1, 2005
16677 posts
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Markham
Kiraly wrote: Companies of all sorts would love to discontinue paper and even coupons entirely and get everyone using their apps instead. The biggest reason is that paper coupons don't track and data mine you the way their apps do.
There's also the cost of printing and distributing coupons that fast food companies can save.
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Sep 19, 2002
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Vancouver
The ultimate goal is to the eliminate cashier positions at the restaurant. Labor cost is the most expensive component in the industry. Consumers with a smartphone can do that job entirely including taking payment.

Wendy’s, A&W, McDonald’s, and a few others still do paper mailers.
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Oct 23, 2008
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GTA, ON
I feel companies like McDs will always have paper coupons. Let's not forget the demographic (especially in the USA) that tends to eat at fast food restaurants like McDs.
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Apr 8, 2021
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Montreal
gr8dlr wrote: There's also the cost of printing and distributing coupons that fast food companies can save.
Pretty sure the cost of app development is substantial as well tbf!
'2003
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Sep 1, 2005
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Markham
BeefOreo wrote: Pretty sure the cost of app development is substantial as well tbf!
App cost is very marginal compared to savings IMO. These apps are relatively simple order taking/cart/checkout.

The cost of the app is not that much at all considering the savings achieved ie labour to take orders and cash and make change etc., advertising via app instead of TV/Radio/Newpaper/Couponing etc.
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Dec 6, 2006
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Toronto
We constantly get Burger King coupons. They are pretty much always the same and there is usually some overlap. We receive the next ones before the current ones expire.

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