“We like to speak about our fresh foods. We try to give you fresh foods at a comparable quality to what you would see at a full serve store at discount prices,” he said. “That’s one of the big things we stand behind. It’s also one of our guarantees. One of the guarantees is if you find any fresh item in a store that is not to your satisfaction we not only would replace the product but we would also replace your money. We market it as a fresh guarantee just to give you confidence hopefully that when you shop in our stores you should feel comfortable about the quality we’re selling.
“The other thing too around us being a discounter is we give a raincheck guarantee that if something in our flyer is not there, we made a mistake, or it sold faster than we thought, we give rain checks and we add 10 percent of the value just for an inconvenience factor and we have a price match guarantee. Anything in the flyer of a competitor if you bring that to us either on your phone or a paper, we’ll match that and we’ll beat it by a penny