There is no way a dealership is only making a few grand per sale, if they are not making 30-40% then this is a very dangerous business model. They may only make a grand or two if they were to sell one or two per year. They have certain sales targets and once reach the amount rises, hence why in fall there are loads being sold because they have been pre bought to hit the final target and then they are making 10000+ per vehicle. Don’t be brain washed into thinking they are making a grand or two profit per vehicle.... if they are they should stop selling cars!
- Reason
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- Lewiejames
- Jr. Member
- Nov 18, 2013
- 132 posts
- 141 upvotes
- Calgary
- amkorp
- Deal Addict
- Sep 29, 2008
- 1211 posts
- 1119 upvotes
- Toronto - Markham/Sc…
I think the bigger problem is that the car sales industry has set itself up for the incessant haggling and customer apprehension that's present in today's world.Tanooki wrote: ↑ Where did I ask for anyone to feel sorry for us? Obviously it's everyone's right to shop around for the best deal for them. But if you keep expecting to drop the price your order will go to the back of the queue.
Where am I taking extra money from people when the vehicle has an MSRP and a customer feels the VALUE is there for him/her at that price? Do you go to a grocery store and expect them to give you cost on everything?
I personally had an issue with Gallinger Ford where they charged me $500 deposit BEFORE I even got a chance to look at any numbers. I specifically asked the sales manager not to charge the card until he shows me some numbers but he went ahead and charged it anyways. Then when I got the BOS if had a $395 documentation fee (even though everything was digitally sent), a $300 nitrogen fee and a $105 wheel lock fee. When I asked about those fees and asked to have them removed they lied to me and told me it wasn't possible since the trucks come from factory with wheel locks and that the nitrogen and documents fee were mandatory.
So I went elsewhere and when I asked them to refund me the deposit they refused. Stating the truck was already ordered. Nothing was signed, financing was not done, but apparently the truck was ordered and on the way. That just leaves a really bad taste in customers mouths. Now they've not only lost a customer, I'm now posting this bad experience on probably the number one deals site in Canada. They won't see the impact right away, but keep it up and you lose more customers, then you have to become more scummy to make up for the loss, it just such a vicious cycle.
These charges are outrageous and must customers don't know this. They just go ahead and pay. But the ones who can negotiate can get thousands of dollars in fees and bullsh*t charges removed.
If you want to use the supermarket example there should be some sort of standardization in the industry but there just isn't. Even with omvic rules for all in pricing the majority of dealers will try to nickle and dime customer with obscene, fictitious fees.
If the supermarkets said "there is documentation fee of $20 for each transaction a customer made, for sure you'd get people arguing and haggling. What other industry do you know that charges $400 to provide the customer with an invoice and transaction details of a sale?
Standard operating procedure for many dealerships is: "every customer is a chump. So go forth and screw them over as hard as you can."
- lokilo
- Newbie
- Apr 2, 2013
- 17 posts
- 45 upvotes
At the end of the day the dealership decides what price they want to transact at for a new car. The manufactures have created this culture of employee pricing and 25% off MSRP where the consumer expects and demands a discount. That discount is subjective based on your negotiating skills which I think is not fair. Only senior level executives at the top really know the secret sauce of profit margins for new cars and I’m sure there is many variables in play that the average joe won’t ever know.
- Tanooki
- Member
- Oct 13, 2009
- 352 posts
- 205 upvotes
I'm not speaking on behalf of every dealership, but there was a reason OP had said to be careful of Gallinger. For what it is lets leave the back and forth out of this thread.amkorp wrote: ↑ I think the bigger problem is that the car sales industry has set itself up for the incessant haggling and customer apprehension that's present in today's world.
I personally had an issue with Gallinger Ford where they charged me $500 deposit BEFORE I even got a chance to look at any numbers. I specifically asked the sales manager not to charge the card until he shows me some numbers but he went ahead and charged it anyways. Then when I got the BOS if had a $395 documentation fee (even though everything was digitally sent), a $300 nitrogen fee and a $105 wheel lock fee. When I asked about those fees and asked to have them removed they lied to me and told me it wasn't possible since the trucks come from factory with wheel locks and that the nitrogen and documents fee were mandatory.
So I went elsewhere and when I asked them to refund me the deposit they refused. Stating the truck was already ordered. Nothing was signed, financing was not done, but apparently the truck was ordered and on the way. That just leaves a really bad taste in customers mouths. Now they've not only lost a customer, I'm now posting this bad experience on probably the number one deals site in Canada. They won't see the impact right away, but keep it up and you lose more customers, then you have to become more scummy to make up for the loss, it just such a vicious cycle.
These charges are outrageous and must customers don't know this. They just go ahead and pay. But the ones who can negotiate can get thousands of dollars in fees and bullsh*t charges removed.
If you want to use the supermarket example there should be some sort of standardization in the industry but there just isn't. Even with omvic rules for all in pricing the majority of dealers will try to nickle and dime customer with obscene, fictitious fees.
If the supermarkets said "there is documentation fee of $20 for each transaction a customer made, for sure you'd get people arguing and haggling. What other industry do you know that charges $400 to provide the customer with an invoice and transaction details of a sale?
Standard operating procedure for many dealerships is: "every customer is a chump. So go forth and screw them over as hard as you can."
- Mike2230
- Newbie
- Jan 3, 2021
- 5 posts
- 10 upvotes
Several RFD members have booked their F150 already. It would be great if someone can summarize how many F150s were booked from which dealership? That way at least we can know from the members that which dealership is offering aggressive price and which dealership is actually closing the deal.
My friend who's dealing with someone at the dealership shared me a sales pitch from Yonge Steeles Ford this morning.
Here's the link to that page: ARE YOU PLANNING TO LEASE A 2021 F150?

My friend who's dealing with someone at the dealership shared me a sales pitch from Yonge Steeles Ford this morning.
Here's the link to that page: ARE YOU PLANNING TO LEASE A 2021 F150?

- tr0ck
- Jr. Member
- Nov 17, 2010
- 193 posts
- 155 upvotes
I just finalized with @Tanooki at Planet Ford. I went in and checked things out on-site and he was quite helpful and willing to work with my changing requirements. Just finished with the deposit today. I would recommend anyone considering this deal to reach out as it always helps to support one of our own. His contributions to this thread have been accurate and not sales BS as well.
Last edited by tr0ck on Jan 13th, 2021 1:28 pm, edited 1 time in total.
- MUSKAMIKE
- Sr. Member
-
- Dec 24, 2003
- 683 posts
- 43 upvotes
Just to get on topic again - color preferences?
If I lease outside of my area, what challenges do I face? - example; returning the lease, dealing with a dealer not local, etc.
I'm still looking at heading outside the Okanagan.
If I lease outside of my area, what challenges do I face? - example; returning the lease, dealing with a dealer not local, etc.
I'm still looking at heading outside the Okanagan.
- aleks
- Deal Addict
- Jan 8, 2007
- 2706 posts
- 1229 upvotes
- Calgary
Can we try and stay on track with deals on this. Two weeks or so left in the month.
Reason this thread is so busy is because people who are aware of how leasing works know this is a deal. This is equivalent to leasing a basic corolla or civic for 24 months. Let's try to help out as many folks as we can who want to get in on this...
Reason this thread is so busy is because people who are aware of how leasing works know this is a deal. This is equivalent to leasing a basic corolla or civic for 24 months. Let's try to help out as many folks as we can who want to get in on this...
- ByronC70929
- Newbie
- Nov 6, 2018
- 1 posts
That's not at all how dealerships or the auto industry works. Dealership markups on new inventory varies typically between 6 - 10%. Dealerships are able to (and usually do) sell new cars at a loss. New car sales are considered loss leaders. Dealers are able to do this because the more significant revenue generation is through parts & services, add-on accessories, and warranties.
- MoreDealsPlease
- Sr. Member
-
- Dec 11, 2009
- 638 posts
- 213 upvotes
- Toronto, ON
Hey guys, I want to update everyone on my dealings with East Ford.
I originally got the lease early on in the thread (I think I signed on Jan 2nd) and my deal was the standard $95 weekly. After that the better deals started to show up and I called the Salesman at East Court to see if he would re-do it for me. He said he would, a week passed and I thought he was ghosting me, but he ended up doing it. I asked him to do the prepaid lease that @wmahmud which was 12K all in with the upgrades.
He got back to me and said that he found that deal but it was actually $12,800 all in and not $12K. So I ended up getting the following:
Lariat 502A
FX4 package
20,000km per year
20" wheel
B&O Unleashed Sound upgrade
All for ~$12,800 prepaid.
I dealt with Asim (416)459-8262
I originally got the lease early on in the thread (I think I signed on Jan 2nd) and my deal was the standard $95 weekly. After that the better deals started to show up and I called the Salesman at East Court to see if he would re-do it for me. He said he would, a week passed and I thought he was ghosting me, but he ended up doing it. I asked him to do the prepaid lease that @wmahmud which was 12K all in with the upgrades.
He got back to me and said that he found that deal but it was actually $12,800 all in and not $12K. So I ended up getting the following:
Lariat 502A
FX4 package
20,000km per year
20" wheel
B&O Unleashed Sound upgrade
All for ~$12,800 prepaid.
I dealt with Asim (416)459-8262
- vortex240
- Sr. Member
- Dec 10, 2005
- 542 posts
- 199 upvotes
16000 km/year - so you are buying an F150 for the occasional grocery trip? This post is nothing but a thinly veiled advertisement.
- HandsomeDad
- Newbie
- Nov 16, 2020
- 9 posts
- 20 upvotes
They are definitely not making 30-40% per sale. That is a ridiculously high assumption.Lewiejames wrote: ↑There is no way a dealership is only making a few grand per sale, if they are not making 30-40% then this is a very dangerous business model.
- vancitydude
- Member
-
- Feb 25, 2003
- 432 posts
- 229 upvotes
- Vancouver
Can you post your lease details for us to compare?tr0ck wrote: ↑ I just finalized with @Tanooki at Planet Ford. I went in and checked things out on-site and he was quite helpful and willing to work with my changing requirements. Just finished with the deposit today. I would recommend anyone considering this deal to reach out as it always helps to support one of our own. His contributions to this thread have been accurate and not sales BS as well.
- HandsomeDad
- Newbie
- Nov 16, 2020
- 9 posts
- 20 upvotes
- captainjay09
- Member
- Jun 6, 2018
- 224 posts
- 264 upvotes
There is no way they are making a few grand per sale on this deal. 30-40% you really think that is possible lolHandsomeDad wrote: ↑ They are definitely not making 30-40% per sale. That is a ridiculously high assumption.
- E39M62
- Member
- Mar 20, 2017
- 261 posts
- 548 upvotes
- valve
- Member
- Dec 2, 2006
- 306 posts
- 160 upvotes
- Ottawa
You don't have a clue on what you are talking about. You should keep those false statements to yourself.Lewiejames wrote: ↑ There is no way a dealership is only making a few grand per sale, if they are not making 30-40% then this is a very dangerous business model. They may only make a grand or two if they were to sell one or two per year. They have certain sales targets and once reach the amount rises, hence why in fall there are loads being sold because they have been pre bought to hit the final target and then they are making 10000+ per vehicle. Don’t be brain washed into thinking they are making a grand or two profit per vehicle.... if they are they should stop selling cars!
- HandsomeDad
- Newbie
- Nov 16, 2020
- 9 posts
- 20 upvotes
Not sure why you quoted me here. I absolutely do not think 30-40% per sale is possible. Not even remotely close.captainjay09 wrote: ↑ There is no way they are making a few grand per sale on this deal. 30-40% you really think that is possible lol
- aviator_13
- Deal Addict
-
- Aug 25, 2009
- 1905 posts
- 1310 upvotes
Do you seriously believe this or are you exaggerating to make a point?Lewiejames wrote: ↑ There is no way a dealership is only making a few grand per sale, if they are not making 30-40% then this is a very dangerous business model. They may only make a grand or two if they were to sell one or two per year. They have certain sales targets and once reach the amount rises, hence why in fall there are loads being sold because they have been pre bought to hit the final target and then they are making 10000+ per vehicle. Don’t be brain washed into thinking they are making a grand or two profit per vehicle.... if they are they should stop selling cars!
If the former...

- wmahmud
- Deal Addict
-
- Feb 24, 2007
- 3288 posts
- 949 upvotes
- Toronto
100% a lie - it was $12k all in pre-paid, $800 extra was what was charged for the trunk bed cover and spray-in liner togetherMoreDealsPlease wrote: ↑ Hey guys, I want to update everyone on my dealings with East Ford.
I originally got the lease early on in the thread (I think I signed on Jan 2nd) and my deal was the standard $95 weekly. After that the better deals started to show up and I called the Salesman at East Court to see if he would re-do it for me. He said he would, a week passed and I thought he was ghosting me, but he ended up doing it. I asked him to do the prepaid lease that @wmahmud which was 12K all in with the upgrades.
He got back to me and said that he found that deal but it was actually $12,800 all in and not $12K. So I ended up getting the following:
Lariat 502A
FX4 package
20,000km per year
20" wheel
B&O Unleashed Sound upgrade
All for ~$12,800 prepaid.
I dealt with Asim (416)459-8262
Told you talk to Sammy - he would have took care of you 100% as he did for a few others
