They do not have a monopoly.
They have the same slate of movies.
Maybe it is management.
Maybe going to the movies at a Cineplex is a horrible experience.
$10 popcorn, $10 drinks, $14 tickets.
They have a monopoly on movies in Canada so lets spend money on a business Rec Room where we have competition.
The company is not diversifing, it is diworsifing. Stay in the movie business you are poor copy of the Dave and Busters.