Kobe literally saved millions of people by just playing basketball and being an excellent role model.
You have kids in third world countries that would play basketball because of Kobe rather than do drugs and commit crimes or just not be prodructive.
Embiid and Demar are two that made it to the NBA. They said that they wouldnt be where they at without the influence of Kobe.
All these people that are playing basketball today. They know Kobe. They want to be like him at one point.
There is no price tag for that.