Lids.ca is in violation of CASL
When Fanatics took over the operation of Lids.ca in early 2019 they completely changed the site (to the generic Fanatics layout), and now the "Unsubscribe" link they include in emails no longer works, and there isn't even an option in your account to disable marketing emails either (even though it acknowledges you're signed up for them?).
So uh, don't sign up for them.
E: Also to point out how much of a joke this seemingly is, the "Unsubscribe" section of their Help Centre hasn't been updated since February 13th, 2019 - which was before the changeover