One plus for Lightspeed is that you'll keep the $40/mo "forever" beyond the first year (according to LS) as long as you are with them and don't change plans. One beef I have with them (which is really minor in the overall scheme of things) is how old-school they are -- there's no portal for me to log into to change credit card info, self-manage my account/services, etc. Doing anything is a phone call. But, I guess the "no frills" aspect translates to lower fees, which I'm good with.
In my case (Cable 30), it was a no-brainer... $32.95/mo, compared to $43-47 for most of the others. I did have one other option available (Nucleus.com) which only really has a presence here in Alberta (fellow Calgarians may remember/be familiar with Nucleus) which has come down to be really competitive with Lightspeed, and while I wanted to support local, the "forever pricing" at LS had me sold. For others in AB, Nucleus.com may be worth a look.
I'm not quite sure how LS is able to lock their prices (granted, the market/advertised price may fluctuate, but they grandfather existing customers to their locked in rate), given that all the other ISPs have had to raise rates in the last few months (due to the Liberal Government tossing the CRTC's rate caps on wholesale internet services, and siding with the big Telcos ... read about it here: https://action.openmedia.org/page/65930/action/1).