Lowney's Bridge Mixture Crisis (downgrade of quality)
Amid all the crises facing the world right now, Canadians are confronted with one of the most challenging and disappointing developments in our history. Hershey Canada, importer of the classic Bridge Mixture candy, has changed the formulation beyond all recognition.
Bridge Mixture for years contained a melange of chocolate covered mints, caramels, peanuts, raisins and jellies. Now the caramels, mints and jellies have been removed. Customers who have purchased the new formulation are complaining that the bag now contains mostly chocolate covered peanuts.
This is a sneaky and utterly disappointing move. Hershey's has made a big deal of the fact that the bags are still the same size as before ("NEW PACKAGING: STILL 290g") knowing that consumers expect redesigns to mean smaller packages. But what Hershey's has actually done is cut costs by getting rid of the more expensive candies, like the jellies, and filling the bag with cheaper ones.
Bridge Mixture was long a family favourite in our home. We won't be purchasing it anymore.
Bridge Mixture for years contained a melange of chocolate covered mints, caramels, peanuts, raisins and jellies. Now the caramels, mints and jellies have been removed. Customers who have purchased the new formulation are complaining that the bag now contains mostly chocolate covered peanuts.
This is a sneaky and utterly disappointing move. Hershey's has made a big deal of the fact that the bags are still the same size as before ("NEW PACKAGING: STILL 290g") knowing that consumers expect redesigns to mean smaller packages. But what Hershey's has actually done is cut costs by getting rid of the more expensive candies, like the jellies, and filling the bag with cheaper ones.
Bridge Mixture was long a family favourite in our home. We won't be purchasing it anymore.
Last edited by Mars2012 on Mar 9th, 2022 10:23 am, edited 1 time in total.
Reason: added detail to title for clarity
Reason: added detail to title for clarity
