KFC has it's charms. At the right price it can be a deal. For one, I prefer KFC's crust sometimes. They have a good taste to it. While I also like Popeyes, the crust isn't as tasty. But they are also less oily and have bigger pieces. So pluses and minuses. But I do enjoy KFC's flavoring though.
Exactly. It's all about price in the fast food game. At the right price, add in a unique twist in taste, and you will get revolving customers who will come back when they are in the mood for a different taste. But at the current price of Mary Browns, it's too expensive. I'm perfectly OK sticking with Popeyes and KFC for now at a lower price point.er34er34 wrote: ↑Jan 5th, 2019 4:26 pmYou realize how many pieces of chicken $3.50 buys you in a retail store? Even considering retail, not wholesale, that's a very healthy margin on fried chicken. MB charges alot more than that for their chicken.
What else is so different about MB that they can charge 1.5x of everybody else? Surely, it's not the rent and wages. Are you suggesting their chicken are raised completely differently from everybody else(I would exclude KFC because they use baby chicks for their fried chicken).
I like MBs, but I can't help but think they would be alot more successful if their pricing was more competitive. It is still fast food, not a fancy restaurant.