i am not so sure that's the case - BC has a relatively high minimum wage, and their McD's coupons are on the lower side, iirc. so, i'm not sure i see the correlation you're making. at least i remember the breakfast combo being lower than in ontario.Lampsy wrote: ↑ It's actually probably more than that if you consider the cost of raw goods that McDonald's purchases increasing due to the minimum wage increase, it trickles all the way down. Packaging and shipping the cartons for food and drink have gotten more expensive, for example.
It isn't just profitability targets. If it was, why is the cost of the meal with the coupon more expensive in provinces with higher minimum wages? I'm assuming that the regular prices reflect that, given the coupons are.
Over the past few years, a Subway classic sandwich has gone from $5 to $7.29, no increase in automation, no change in the number of employees, but a huge change in the cost of goods.
real wages in canada have been stagnant or declined for a long time but, i think someone posted in a recent thread that you can still basically buy the same # of hamburgers at McD's as you could in 1970 on minimum wage. also, i would wager that mcd's supply chain is so long (as you suggest) that you have a lot of TFWP/SAWP labor in there, if not some from ever further abroad (coffee?).