Personally I like off brand. Shang-Chi is off brand for example. Guardians of the Galaxy was also off brand when it came out, but its success has now established its style as “on brand”.BernardRyder wrote: ↑ If this hadn't been a Marvel movie and was reworked a bit, maybe it could have been a tolerable franchise on its own.
As a part of the MCU, it felt off brand. It didn't convince me it belonged in the current MCU and felt like an offshoot. But I think trying to include Cosmic storylines will be a problem for Marvel overall, unless they draw a line at what they decide to include. The Eternals, IMO, won't fit in well with what is already established. But we'll see.
What I was most surprised with the movie is how it included an HBO quality scene with a former GoT star. I didn't know enough going in, so I was pretty surprised by that scene, didn't think it would be that "obvious"
The problem isn’t that Eternals is off brand. The problem is that the movie just isn’t good.