Adidas Engineer: "These are the stability versions of our popular Ultraboost running shoes."
Adidas Exec: "But they look exactly the same. I can't tell the difference. Our consumers will be confused."
Adidas Designer: "Fair. We'll add a strip of colour to the insole to indicate the harder Boost material that gives the shoe more stability."
Adidas Exec: "Not good enough."
Adidas Designer: "Hmm."
Adidas Exec: "Hmm."
Adidas Designer: "I got it! Let's add an ugly, random, asymmetric strip of colour across the toes on the upper!"
Adidas Exec: "PERFECT!"