What exactly is a "legitimate deal" then? We all know that these $300 box sets are not "worth" $300 to almost anybody. $300 is surely not the market value. So when there's a half-off deal and they're on for $150, who gets fooled by this? There's another thread where somebody talks about a board game being $45, and suddenly on Boxing Day the retailer sticks a $90 price tag on and another one that says 50% off.
Perhaps some people are situated on the low end of the demand curve and are only willing to pay $14.99 for the box set. In this case then, $14.99 might be their regular price. Anything less than $14.99 is now a deal, and anything above is "no thanks". They look at the $300 price tag and think, "Now, this must be a pricing error."
Perhaps some people are situated on the low end of the demand curve and are only willing to pay $14.99 for the box set. In this case then, $14.99 might be their regular price. Anything less than $14.99 is now a deal, and anything above is "no thanks". They look at the $300 price tag and think, "Now, this must be a pricing error."