New ecommerce business

Hi all,

Started an ecom business recently since I saw a good amt of local demand. Site is set up along with search and social marketing campaign. It's still a little too early to say the website is generating a profit as the month of may was, imo, an outlier month due to mother's day.

Currently, I have not set up any business entity what so ever as I want to see traction before I set up the backend.

Is this a smart move?

Pros and cons of getting it incorporated, business bank accounts, etc now or after I can confirm it's profitable?

Any input welcome