Food & Drink

PepsiCo to sell Tropicana

  • Last Updated:
  • Aug 8th, 2021 1:01 am
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Jan 16, 2011
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Selling to a private equity firm... Guess that means price increases are on the way.
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Feb 9, 2012
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kr0zet wrote: Selling to a private equity firm... Guess that means price increases are on the way.
Well, considering 1.75 L has already found it's way down to 1.54 L in recent years, I don't doubt that the price will go up! (unless they actually restore 1.75 L to go with the increase, but I doubt it!)

Currently, @ Costco, when you buy 4 at a time, you get 1.89 L, each, but it's $12.89 $13.99 for the four, making it $3.22 $3.50 per carton.
That should be their starting point, if they want to make something smaller for similar money...

(they DID raise the price. The $12.89 price is now $13.99 ($3.50 each, for 4)
Last edited by playnicee1 on Aug 8th, 2021 1:00 am, edited 1 time in total.
If it ain't broke, don't fix it!
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playnicee1 wrote: Well, considering 1.75 L has already found it's way down to 1.54 L in recent years, I don't doubt that the price will go up! (unless they actually restore 1.75 L to go with the increase, but I doubt it!)

Currently, @ Costco, when you buy 4 at a time, you get 1.89 L, each, but it's $12.89 for the four, making it $3.22 (approximately) per carton.
That should be their starting point, if they want to make something smaller for similar money...
Shrinkflation my friend. manufacturers cannot just raise prices, so they shrink the product instead. As for this, you maybe right. There might not be a straight price increase, they just may eliminate the sale prices where people actually buy juice. As for Costco, we'll have to see if they continue to carry this product after PepsiCo hands it over to a private equity company.
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kr0zet wrote: As for Costco, we'll have to see if they continue to carry this product after PepsiCo hands it over to a private equity company.
Pepsi will still have 39% ownership. They will want to maximize their investment. If they were happy with sales @ Costco, they can still present evidence of great sales.
At the end of the day though, they have no say. Just merely advice & input. The private equity company is the final judge. It will be interesting to see what happens...
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Penalty Box
Jun 24, 2015
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Tropicana used to be on its own, well atleast it was not part of pepsi back in the day, it was QTG, Quaker Tropicana Gatorate company. anyone remember?
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Aug 22, 2006
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kr0zet wrote: Shrinkflation my friend. manufacturers cannot just raise prices, so they shrink the product instead. As for this, you maybe right. There might not be a straight price increase, they just may eliminate the sale prices where people actually buy juice. As for Costco, we'll have to see if they continue to carry this product after PepsiCo hands it over to a private equity company.
This is one reason I like Costco since they're about the only retailer that can dictate things to the manufacturer.
As you said, raising pricing doesn't work since the consumer reads that, but shrinking a product not everyone will notice.
Costco however typically doesn't care about pricing (rather maintain a specific margin over having a set price) so products get more expensive rather than shrink.

I'm pretty sure I prefer an increase in price because it's easier to compare today vs yesterday rather than do a bunch of math to get an accurate price per unit.
Then again... most markets are putting a cost per unit on the shelf so either way it's kind of becoming moot.
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Oct 27, 2009
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Probably fewer coupon opportunities to save on Tropicana products.
2021-Be more colourful and generous.😎
[OP]
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Feb 9, 2012
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Note: Price of Tropicana orange juice @ CostCo is now $13.99, up from $12.89. That's $3.50 each for 4, but you get a full 1.89 Liters per carton for that price.
(& yes, it's 4 cartons in a box still, not clear plastic bottles)
If it ain't broke, don't fix it!

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