Product shrinkage and price increases. Why and how?!
Product shrinkage and often times a price increase. Here's an example: Tropicana OJ priced at $4.49 for 1.75L. It used to be $3.99 for a 1.89L of the same carton. How can companies do this? It feels like they're shortchanging the consumer in anyway they can. Not only has Tropicana been doing this but also President's Choice (Loblaws) brands, Irresistibles (METRO) brands, MinuteMaid, Oasis and many more.
It isn't just happening with juices, but also ice creams, granola bars, etc. I know a company can do whatever they really want, but can someone explain to me how they can so easily get away with this?! Are the consumers out there so blinded by sales that mask price increases?!
Another thing. Remember when there were damaged crops in Florida which lead to orange shortages? We saw a big spike in orange juice prices. I remember Tropicana OJ (1.89L) was $2.99 then boosted to $3.49 to $3.99 and now to $4.49 (for 1.75L). Are the crops still suffering from poor yields? If they aren't (which is what I'm assuming) then why aren't the savings being passed on to the customer?
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