Honestly this sounds like copy:
"With nearly $2 billion in cash invested and a huge roster of A-list celebrities creating content, it seemed like a recipe for success."
Really? That's the 'recipe for success', a bunch of money and a bunch of celebrities?
Name me 'successes' that used that 'recipe'?
Isn't it the majority of success cases where the recipe was: start out with something unique/novel, start small (AirBNB started with an air matress in an SF apartment), work really hard, put your sweat and tears into it, and watch it grow?
I'd really LOVE to know how many times the recipe of: through a crapload of money into something not really that novel, get alot of celebrities involved... actually worked.
I really wonder if journalists are even BOTHERING to try anymore...