If you don't live downtown it's a lot less appealing. Plus some people here who are just looking for the deal and wouldn't use it normally. They are annoyed the deal is getting worse.
I referred some people who live in North York send are the type that needs to drive everywhere they go. The app wasn't useful to them. For us who walk a lot downtown it's very useful. I take mad advantage of all the $5 off perks too.