ROGERS Video brings back late fees

And they have come up with a really great way of introducing it. It's an "offer".

I picked up a movie tonight and as I'm checking out we have this conversation:

Rogers girl: "Have you heard about our new return offer?"

Me (thinking...gah, no sales pitch please I want to leave): "No"

Rogers: "If you return the movie before noon tomorrow it's $1 off the old price"

Me: "Nice. That hardly ever happens, and I didn't think there was anything new about that, it's a $1 credit right?"

Rogers: "Well the way it works is that the rental is $1 less now, but it costs $1 if you don't return it by noon, so that would be the same as the old price."

Me: "Huh? OK fine, whatever. I usually return them in 3 or 4 days, maybe a week so I don't need this offer"

Rogers: "So this is $1 per night"

Me: "Right, got it, don't need it"

Rogers: "It's $1 per night"

Me (penny drops): "I really like the no late fee policy, I'll stick with that"

---Awkward silence----

Rogers: "We've changed the offer, this is the new offer."

So, that's it. no more no late fees. Glad Blockbuster is almost next door, wonder how much longer they will have no late fees.