Shopping Discussion

Scene Program Changing - 5 Points For Every $1 On Movie Tickets & Cineplex Store

  • Last Updated:
  • Feb 26th, 2021 7:17 pm
[OP]
Deal Expert
User avatar
Nov 16, 2004
19384 posts
7023 upvotes
Toronto

Scene Program Changing - 5 Points For Every $1 On Movie Tickets & Cineplex Store

This spring, the way you earn SCENE® points at Cineplex® theatres will be changing. As of April 30, 2021, you’ll earn 5 points for every $1 you spend on movie tickets.*

What does this mean?

1 Members will earn points on ALL movie tickets in the same transaction. Treat your friends to a movie and get to rewards faster!
2 This does not affect your current points balance or the number of points required for redemption.
3 You will earn at the same rate when you purchase either movie tickets or concessions.

*SCENE Members will earn 5 SCENE points for every $1.00 spent on the purchase of admission tickets (excluding taxes), rounded to the nearest whole point. SCENE points are not earned on the purchase of group bookings. Redeem 1,250 points for a free General Admission or 3D movie ticket in a regular auditorium, 2,000 points for a free Enhanced movie ticket (i.e. UltraAVX®, IMAX® and D-BOX®, including those in 3D), and 2,500 SCENE points for a free VIP Cinemas™ movie ticket. See scene.ca/updates for details.

PREVIOUS PROGRAM:
EARN
Earn points when you see a movie, buy snacks, enjoy a meal and more. Plus get instant savings when you show your SCENE card.
125 POINTS - Adult General Admission or 3D Movie Ticket*
200 POINTS - Adult Enhanced Admission Movie Ticket*
250 POINTS - VIP Cinemas Movie Ticket*
65 POINTS - Child General Admission or 3D Movie Ticket*
100 POINTS - Child Enhanced Movie Ticket*

The Takeaway:
Online, it says an adult general admission is $15, which earned you 125 points
The new program, at 5 points per $1, $15 x 5 = 75 points

Program just got worse

Further Updates:
CINEPLEX THEATRES
As of April 30, you’ll earn 5 points for every $1 you spend on movie tickets Δ. Members will earn points on ALL movie tickets in the same transaction, and you’ll earn at the same rate when you purchase either movie tickets or concessions.

CINEPLEX STORE
As of March 1, you’ll earn 5 points for every $1 you spend on movie rentals and purchases on the Cineplex Store*.

PLAYDIUM
As of April 30, you’ll earn 1 point for every $1 you spend on food, drinks, games and entertainment at Playdium locations◊.
RedFlagDeals Addict
7 replies
Deal Expert
Feb 7, 2017
15861 posts
13076 upvotes
Eastern Ontario
Takeaway ...

Means that movies might not be the best way to get the most out of this program
Esp so now in light of Covid
We mostly use Scene for the other partners
Be it earning or redeeming
Deal Addict
Dec 27, 2007
4121 posts
1680 upvotes
Cineplex is going to need money badly, I wonder what else they do
Newbie
Feb 3, 2021
59 posts
10 upvotes
Squirrel99 wrote: Cineplex is going to need money badly, I wonder what else they do
Not sure if making their program less enticing is the genius play they think it is... lol I guess we'll see... This pandemic has been rough on the cinemas however this seems like a kinda brain dead solution personally... lol
Deal Addict
Dec 27, 2007
4121 posts
1680 upvotes
GloryFades wrote: Not sure if making their program less enticing is the genius play they think it is... lol I guess we'll see... This pandemic has been rough on the cinemas however this seems like a kinda brain dead solution personally... lol
Yea, they were supposed to be bought by Cineworld before the pandemic, that fell through so who knows what they are planning to do once people feel safe enough to go to theatres again =/
Deal Addict
Jul 13, 2007
1029 posts
534 upvotes
Toronto
This is just financial engineering. Points are a liability on their balance sheet. By devaluing them, they reduce their liabilities overnight.

But they don’t have to account for the long-term consequences of making their gamification system (Scene) increasingly useless for building their business.
Deal Addict
Apr 26, 2013
3022 posts
2270 upvotes
Toronto
Only a matter of time before 1000 points no longer equals $10 at a partner.
Member
Nov 5, 2018
347 posts
289 upvotes
HammerRFDer wrote: This is just financial engineering. Points are a liability on their balance sheet. By devaluing them, they reduce their liabilities overnight.

But they don’t have to account for the long-term consequences of making their gamification system (Scene) increasingly useless for building their business.
They aren't devaluing them though, they're reducing the rate of accumulation. They did devalue them a few years ago when the raised the price of a movie in points. A movie still costs the same with this announcement, so their liability in outstanding points remains the same.

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