Art and Photography

Things doesn't look too good for Nikon - maybe 1 year left on life support

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  • Nov 1st, 2020 2:53 pm
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Sep 23, 2014
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Things doesn't look too good for Nikon - maybe 1 year left on life support

https://www.kenrockwell.com/tech/00-new-today.htm

Give them another year or so and they may go the way of olympus. Their so called Z7 II and Z6 II will flop
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Jan 27, 2006
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traderjay wrote: https://www.kenrockwell.com/tech/00-new-today.htm

Give them another year or so and they may go the way of olympus. Their so called Z7 II and Z6 II will flop
Ken Rockwell is not known for being the smartest guy on the block. Heck, some would say that he isn't known for being middle of the pack. I would look at Nikon's financials and how the other units in Nikon are doing (which they are doing well) before saying that they are dead.
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Feb 4, 2015
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Calgary, AB
Don't know why I am wasting my time arguing against a click bait article. Ken Rockwell opinion should be handled with a giant boulder of salt.

I'll let common sense do the talking..
1) Yes, Nikon lost money last 2 quarters due to COVID
https://www.nikon.com/about/ir/finance/ ... /index.htm

2) However, Canon lost money on imaging too, and Fuji broke even (lost money after overhead) - are they also going out of biz?
https://global.canon/en/ir/conference/p ... e-note.pdf
https://ir.fujifilm.com/en/investors/ir ... q1_001.pdf

3) You can see Nikon's balance sheet has over 200 billion in current assets after subtracting all debt; assuming COVID conditions lasted forever (hint: things have improved dramatically), net losses per year would be around 50 so it's basically impossible for them to go out of biz in 1 year. Nevermind imaging is Nikon's main biz so they can't just sell it/give it away like Olympus.
https://www.nikon.com/about/ir/finance/ ... /index.htm

Wouldn't be surprised if a C level reviewer like Ken didn't even get ZII samples to try out. Wouldn't be the first time he posted crap with basically no backup other than a spec sheet. Best thing you can do is never visit his site and never repost his junk so it doesn't make him money and he stops doing it.
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Verdic wrote: Wouldn't be surprised if a C level reviewer like Ken didn't even get ZII samples to try out. Wouldn't be the first time he posted crap with basically no backup other than a spec sheet. Best thing you can do is never visit his site and never repost his junk so it doesn't make him money and he stops doing it.
Ohhh.... but think of his growing family that he supports by creating click bait! Think of the children!!! :)
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Dec 5, 2006
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Let's forget his opinion on Nikon company a bit

How about his review on Nikon cameras and lenses, are those reviews good?
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Olympus did not die because of their camera business, they died because of crazy yakuza dealings and 20 years of money laundering and hiding losses and hundreds of shell companies. To raise cash they sold a huge stake to Sony, which Sony happily stole 5 axis in body stabilization, that was Olympus' crown jewel....

Sony makes internals well, image processing and image sensors. Camera body they bought out Konica Minolta's camera division and now Olympus's tech.
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smartie wrote: How about his review on Nikon cameras and lenses, are those reviews good?
Seriously? Dead no. He's great at SEO and hyping up things.

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bhrm wrote: Seriously? Dead no. He's great at SEO and hyping up things.
I wouldn't go that far... I would say that he is at best a YMMV from review to review. For some reviews, he has actually used or even owned the product in question so he gives his 'opinion' on the subject whether it be biased or unbiased or without taking into account the possible use cases that others would use it. For example, in his review of the Nikon 18-200, he loves it as it has everything he needs in one lens which is probably true for him. But others have panned such superzooms due to quality issues when comparing it to more expensive and shorter range zooms. To me, Ken's opinion is valid for the average non-professional vacation shooter as the lens is pretty good for that use case. For other reviews, he basically just comments on the specifications and his thoughts on how it might handle based on nothing more than how the product looks in photos as he has never handled the product.
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Sep 3, 2005
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The mass consumer business is doomed but there are all sorts of other professional imaging business, like medical imaging that Nikon and Canon are into.
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smartie wrote: Let's forget his opinion on Nikon company a bit

How about his review on Nikon cameras and lenses, are those reviews good?
I think if you are an average consumer, his reviews will be spot on for you. I say this because he takes all aspects into accounts, like weight and size of the lens, hand handheld/general usability, which the average consumer does care about. But if you are professional, you might want to look at more sources. These are the people who likes their 2000g+ lens and say you will get used to it (hint: You won't. It will always be a heavy lens. And you still have to carry your 3 years old daughter in one hand and your baby's diaper backpack.)
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CCHIPSS wrote: I think if you are an average consumer, his reviews will be spot on for you. I say this because he takes all aspects into accounts, like weight and size of the lens, hand handheld/general usability, which the average consumer does care about. But if you are professional, you might want to look at more sources. These are the people who likes their 2000g+ lens and say you will get used to it (hint: You won't. It will always be a heavy lens. And you still have to carry your 3 years old daughter in one hand and your baby's diaper backpack.)
Even his average consumer point of view is a bit of YMMV. He is really biased and isn't afraid to show it in his reviews. And if you combine that with the occasional 'review' where he hasn't even handled or used the product in question but talks like he has, the average reader might not get the information they are looking for.
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Uh he does "reviews" before even getting his hands on the product he reviews.
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mebiuspower wrote: Uh he does "reviews" before even getting his hands on the product he reviews.
I've found that those 'reviews' are starting to be more popular among various websites these days. At the begining of the year, I was looking for reviews of the D780 and found lots of sites with 'reviews' (which people used to call 'previews') but none actually had one or even touched one. Unfortunately, Rockwell was a trend in this regard.
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LOL!

Canon, Nikon, Sony are the big three. They're not going anywhere. It's like when people say FF is going away. :facepalm:

Nice try Ren Kockwell...

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