Art and Photography

Things doesn't look too good for Nikon - maybe 1 year left on life support

  • Last Updated:
  • Nov 1st, 2020 2:53 pm
[OP]
Deal Addict
User avatar
Sep 23, 2014
1960 posts
677 upvotes
Toronto, ON

Things doesn't look too good for Nikon - maybe 1 year left on life support

https://www.kenrockwell.com/tech/00-new-today.htm

Give them another year or so and they may go the way of olympus. Their so called Z7 II and Z6 II will flop
Mining & Workstation EPYC 7764 64 Core & Dual 5950x Rigs | ASUS STRIX RTX 3090 OC | 3X NEC PA301W | 64GB DDR4 ECC |5 TB Samsung NVMe Storage
16 replies
Deal Expert
Jan 27, 2006
21513 posts
15089 upvotes
Vancouver, BC
traderjay wrote: https://www.kenrockwell.com/tech/00-new-today.htm

Give them another year or so and they may go the way of olympus. Their so called Z7 II and Z6 II will flop
Ken Rockwell is not known for being the smartest guy on the block. Heck, some would say that he isn't known for being middle of the pack. I would look at Nikon's financials and how the other units in Nikon are doing (which they are doing well) before saying that they are dead.
Sr. Member
Feb 4, 2015
663 posts
2355 upvotes
Calgary, AB
Don't know why I am wasting my time arguing against a click bait article. Ken Rockwell opinion should be handled with a giant boulder of salt.

I'll let common sense do the talking..
1) Yes, Nikon lost money last 2 quarters due to COVID
https://www.nikon.com/about/ir/finance/ ... /index.htm

2) However, Canon lost money on imaging too, and Fuji broke even (lost money after overhead) - are they also going out of biz?
https://global.canon/en/ir/conference/p ... e-note.pdf
https://ir.fujifilm.com/en/investors/ir ... q1_001.pdf

3) You can see Nikon's balance sheet has over 200 billion in current assets after subtracting all debt; assuming COVID conditions lasted forever (hint: things have improved dramatically), net losses per year would be around 50 so it's basically impossible for them to go out of biz in 1 year. Nevermind imaging is Nikon's main biz so they can't just sell it/give it away like Olympus.
https://www.nikon.com/about/ir/finance/ ... /index.htm

Wouldn't be surprised if a C level reviewer like Ken didn't even get ZII samples to try out. Wouldn't be the first time he posted crap with basically no backup other than a spec sheet. Best thing you can do is never visit his site and never repost his junk so it doesn't make him money and he stops doing it.
Deal Expert
Jan 27, 2006
21513 posts
15089 upvotes
Vancouver, BC
Verdic wrote: Wouldn't be surprised if a C level reviewer like Ken didn't even get ZII samples to try out. Wouldn't be the first time he posted crap with basically no backup other than a spec sheet. Best thing you can do is never visit his site and never repost his junk so it doesn't make him money and he stops doing it.
Ohhh.... but think of his growing family that he supports by creating click bait! Think of the children!!! :)
Deal Guru
Dec 5, 2006
14840 posts
10431 upvotes
Markham
Let's forget his opinion on Nikon company a bit

How about his review on Nikon cameras and lenses, are those reviews good?
Deal Fanatic
Jul 13, 2009
5187 posts
3436 upvotes
Olympus did not die because of their camera business, they died because of crazy yakuza dealings and 20 years of money laundering and hiding losses and hundreds of shell companies. To raise cash they sold a huge stake to Sony, which Sony happily stole 5 axis in body stabilization, that was Olympus' crown jewel....

Sony makes internals well, image processing and image sensors. Camera body they bought out Konica Minolta's camera division and now Olympus's tech.
Deal Fanatic
Jul 13, 2009
5187 posts
3436 upvotes
smartie wrote: How about his review on Nikon cameras and lenses, are those reviews good?
Seriously? Dead no. He's great at SEO and hyping up things.

If you want to follow a true photographer with great insights, Chase Jarvis is my god for all things photography, creativity and life.
Deal Expert
Jan 27, 2006
21513 posts
15089 upvotes
Vancouver, BC
bhrm wrote: Seriously? Dead no. He's great at SEO and hyping up things.
I wouldn't go that far... I would say that he is at best a YMMV from review to review. For some reviews, he has actually used or even owned the product in question so he gives his 'opinion' on the subject whether it be biased or unbiased or without taking into account the possible use cases that others would use it. For example, in his review of the Nikon 18-200, he loves it as it has everything he needs in one lens which is probably true for him. But others have panned such superzooms due to quality issues when comparing it to more expensive and shorter range zooms. To me, Ken's opinion is valid for the average non-professional vacation shooter as the lens is pretty good for that use case. For other reviews, he basically just comments on the specifications and his thoughts on how it might handle based on nothing more than how the product looks in photos as he has never handled the product.
Deal Addict
Sep 3, 2005
1680 posts
293 upvotes
The mass consumer business is doomed but there are all sorts of other professional imaging business, like medical imaging that Nikon and Canon are into.
Deal Addict
User avatar
Nov 4, 2016
1811 posts
2019 upvotes
smartie wrote: Let's forget his opinion on Nikon company a bit

How about his review on Nikon cameras and lenses, are those reviews good?
I think if you are an average consumer, his reviews will be spot on for you. I say this because he takes all aspects into accounts, like weight and size of the lens, hand handheld/general usability, which the average consumer does care about. But if you are professional, you might want to look at more sources. These are the people who likes their 2000g+ lens and say you will get used to it (hint: You won't. It will always be a heavy lens. And you still have to carry your 3 years old daughter in one hand and your baby's diaper backpack.)
Best shopping deals I got from here:
Asus Zenfone 3 Zoom $300, ZTE Blade V8 Pro $175, Fluld 55' 4k TV $360
Deal Expert
Jan 27, 2006
21513 posts
15089 upvotes
Vancouver, BC
CCHIPSS wrote: I think if you are an average consumer, his reviews will be spot on for you. I say this because he takes all aspects into accounts, like weight and size of the lens, hand handheld/general usability, which the average consumer does care about. But if you are professional, you might want to look at more sources. These are the people who likes their 2000g+ lens and say you will get used to it (hint: You won't. It will always be a heavy lens. And you still have to carry your 3 years old daughter in one hand and your baby's diaper backpack.)
Even his average consumer point of view is a bit of YMMV. He is really biased and isn't afraid to show it in his reviews. And if you combine that with the occasional 'review' where he hasn't even handled or used the product in question but talks like he has, the average reader might not get the information they are looking for.
Deal Fanatic
User avatar
Oct 8, 2005
6425 posts
1955 upvotes
Uh he does "reviews" before even getting his hands on the product he reviews.
Deal Expert
Jan 27, 2006
21513 posts
15089 upvotes
Vancouver, BC
mebiuspower wrote: Uh he does "reviews" before even getting his hands on the product he reviews.
I've found that those 'reviews' are starting to be more popular among various websites these days. At the begining of the year, I was looking for reviews of the D780 and found lots of sites with 'reviews' (which people used to call 'previews') but none actually had one or even touched one. Unfortunately, Rockwell was a trend in this regard.
Member
User avatar
Jun 16, 2007
366 posts
120 upvotes
LOL!

Canon, Nikon, Sony are the big three. They're not going anywhere. It's like when people say FF is going away. :facepalm:

Nice try Ren Kockwell...
Deal Fanatic
Jul 13, 2009
5187 posts
3436 upvotes
Circuit wrote: LOL!

Canon, Nikon, Sony are the big three. They're not going anywhere. It's like when people say FF is going away. :facepalm:

Nice try Ren Kockwell...
Ken won, many clicks, ad views he received is enough to feed his family.
Deal Addict
User avatar
Apr 26, 2001
2722 posts
32 upvotes
Eastern and NW Ontar…
Nikon is a very big and diverse company in optics other than cameras, check the financials and compare to the other camera manufacturers. They haven't been just lucky over the last century.
Dell Alienware Aurora R8
Asus ROG 17"
Ipad Air 2

Top