Toyota Discounts Available Under "Normal" Conditions?

  • Last Updated:
  • Mar 10th, 2022 9:29 am
Jr. Member
Sep 10, 2017
125 posts

Toyota Discounts Available Under "Normal" Conditions?

I drive a 2009 CRV. Works fine, but I am ready for a new car. This will be the first car I buy that I’m not purchasing from a family member.

Looking at a 2022 Venza Limited. Fully expecting no discounts and a few month wait.

I don’t need to lease (6.09% is crazy) and can pay cash.

My previous thought was to try to wait out the market for 0% financing or ability to negotiate a discount.

I’m curious, in so called “normal times”, what kind of discount am I foregoing vs paying MSRP now? What is a “typical” discount on a new car when the market isn’t in such a massive supply shock?

If it's like, $1,000, it's probably not worth waiting the potentially unlimited sellers market. If it's more, maybe I should.

Note: Dealer cost is $44,872 according to Unhaggle. MSRP is $48,290.
3 replies
Deal Addict
Mar 3, 2018
3081 posts
Discounts can range up to 8% when cash backs are also offered in normal times. The only good news now is the lack of a discount is offset somewhat by the increased trade in value. When things return to normal trade in values will also decline affecting your out the door cost.
Deal Expert
Jan 15, 2006
20050 posts
Richmond Hill
If you can wait till well into 2023 before purchasing, sure maybe things will go back to "normal". Highly unlikely. With current world events, supply issues are going to be even worse in 2022.
Deal Addict
Oct 28, 2015
2093 posts
Vaughan, ON
For hot Toyota models such as Camry, and Highlander, pre-Covid discount level was around $1500ish. Someone got $1800 on a Camry years ago due to new gen was already in stock and the discount was on the last gen MY. But now, all the dealers I had consulted will add at least $300 markup over MSRP/OTD.