Trade in car after 2 years to the newest model for same payment... False advertising?

So usually 2 years after I've had a new car I receive (like many of us) one of those letters in the mail stating "We're looking for cars of your model and year, if you trade it in we'll upgrade you to the newest / latest model for the same price and finance term".

So just for the hell of it I went into the Honda dealership just to see / inquire. I did a 7 year finance on mine just to make it cheaper per month, but pay a bit extra here and there so I can hopefully have it done in the next 3 years (making it 5 years in total.

Anyways, Going over the paperwork I wanted to see the total amount and funny enough the car was $8500 more than what it was supposed to be so when I said what the hell is this? They said "Well, we try our best to give our customers that deal but it doesn't always work that way. Yet they couldn't give me a real solid reason as to why...

Has anyone had that happen? Or is this just a tactic where they hope in the end the customer doesn't notice until it's too late?

In the end I laughed and walked away it.

They wanted to give me about 58% of what I paid for the vehicle, not even close to what I had owing left on the vehicle and funny enough when I traded my last vehicle into them (for a good reason) they gave me $500 shy of what I owed on the last vehicle which wasn't even from the same manufacturer or dealer.

Unless the salesmen was just being sleazy and not following the promotion like he was supposed to? Who knows?


Note: I am no longer thinking of trading the car in, I was just inquiring and would like to hear other people's experience of looking into that kind of deal.