Universal life insurance

It depends on your age , gender and coverage amount. Also your health conditions.

You should perhaps compare some quotes on ratehub or ratesupermarket.ca. They also usually have ratings on providers.

There's really no good or bad company out there because depending on your situation, one insurance company might give you a better or worse quote from other people. Some companies may look ay different health risks differently. Some offer products or investment options that are different.

The best thing you can do is try a broker that specializes in life insurance and offers products with multiple companies. Depending on your situation, they can get you quotes with companies that offer what you need.

I personally have a policy with Equitable Life as I wanted a plan to overfund my policy and they were also a mutual company which appeals to me. But depending on your situation, they might not be the best. I used insurancedirectcanada.ca and was very happy with the service I received from them especially after struggling to find a broker that is licensed for Nunavut