I think for many RFDers, negotiating once a year is not a huge undertaking. In my experience, Videotron reps are very willing to give customers discounts.
Fizz needs to lower the price if they want to compete. At lower speeds, Virgin offers 25/10 for $50 and 100/10 for $70. New customers get 1 month free, existing get $10 off monthly. You also get free modem + free installation + customer support. Unless Bell isn't great in your area, it's a no brainer.