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Walmart [et al] extends Black Friday deals as consumers’ spending habits change

  • Last Updated:
  • Oct 14th, 2020 7:51 am
[OP]
Deal Expert
Jan 7, 2002
21074 posts
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Waterloo, ON

Walmart [et al] extends Black Friday deals as consumers’ spending habits change

Yes, this is Walmart US. But then again with the rationale (pandemic distancing) and with other large retailers also doing it, this trend is likely to migrate north.

Walmart extends Black Friday deals as consumers’ spending habits change
Walmart Inc will extend its Black Friday deals beyond the usual one day period this year, the world’s largest retailer said on Wednesday, as the COVID-19 pandemic forces consumers to significantly change their spending habits.

The revamped promotion will offer Walmart shoppers reduced prices during three separate savings events across November, the company said. Each savings event will begin online at Walmart.com and continue in Walmart stores.

While Black Friday, held the day after the Thanksgiving public holiday, remains a major marketing event for retailers, its relevance has faded in recent years due to early online promotions.

In recent months, a slew of retailers including Walmart, Target, Best Buy, and Kohl’s, announced plans to roll-out their earliest shopping season, moving winter holiday promotions forward to as early as October.

On Tuesday, Best Buy sent an email to shoppers advertising deeply discounted laptops, tablets, printers and other items for their “Black Friday Prices Guaranteed Sale.”

Several major U.S. retailers have also announced store closures on Thanksgiving and plan to bypass the midnight Black Friday door-buster sales, which traditionally mark the start of the holiday season, due to social distancing requirements.
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