Automotive

What do you write in an email to dealerships to get their best price?

  • Last Updated:
  • May 7th, 2020 9:15 pm
[OP]
Newbie
Mar 12, 2017
83 posts
51 upvotes

What do you write in an email to dealerships to get their best price?

Are you just asking them to give you their best price and make them drop it until it's something close to the invoice price and you know they won't go lower? Are you supposed to make them know you wrote to other dealerships too or you went to carcostcanada so they really give you a good first offer? Or when you send an email they' ll just give a real good offer really fast because they know you probably did your research?

If there's already an incentive, like 750$ right now on the CRV. Or Kia paying the first 6 months, are you supposed to make sure that the rebate they give you is before that incentive and remind it to them?

Do you negotiate the interest rate after you negotiated the price of the car?

Thanks for your answers! If there's anything I forgot, don't hesitate to tell me. :)
54 replies
Deal Addict
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Mar 10, 2009
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Mississauga, ON
When emailing start with state what Model you want (year, model make, trim level color) and asking the best pricing they are offer. But when you are emailing, make sure you are doing multiple dealership as some might not respond. Don't tell them you have emailed other dealerships!! pick the best pricing and if the dealership is far away, us that as a negotiating price to the closes dealership.

Interest rate is kinda hard to negotiate, so focus on trying to get the lowest possible "final pricing' to compensate for the higher financial rate. If dealership finance rate find too high, try going to the bank to see if you can get a loan for cheaper rate.
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May 22, 2009
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Caledon
It's funny how may of these we get every week... "final pricing", "I've sent it to all dealer", "I will decide once I get all the quotes", "only reply with your best offer", etc.
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Jul 12, 2013
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Saint-Bruno-de-Monta…
afretes wrote: It's funny how may of these we get every week... "final pricing", "I've sent it to all dealer", "I will decide once I get all the quotes", "only reply with your best offer", etc.
Imagine one gets multiple replies all at MSRP and/or above.
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LOL, that what I do. I reply at MSRP... weed out the time wasters.
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Sep 15, 2017
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afretes wrote: LOL, that what I do. I reply at MSRP... weed out the time wasters.
I'm sure it weeds out most of your sales too.
[OP]
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Mar 12, 2017
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afretes wrote: LOL, that what I do. I reply at MSRP... weed out the time wasters.
How is it time wasting to write an email instead of going in person? It seems like a way to save time for everyone involved, including the seller.

I don’t get your attitude. Sending back MRSP is wasting your time and their time.

I didn’t expect that kind of weird passive-agressive reply on a site like redflagDEALS.

It’s like you don’t get the concept of the site...

If you can’t answer the question then, please, don’t waste your time. It’s ironic considering your answer.
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May 22, 2009
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What's ironic is that you think bombarding many dealers with the same question isn't wasting their time.
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[OP]
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Mar 12, 2017
83 posts
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afretes wrote: What's ironic is that you think bombarding many dealers with the same question isn't wasting their time.
Not more than going directly to them to get the same answer. You think dealers don’t waste potential clients’ time and vice-versa in person? If you receive that many of those, then it must take less than a minute to answer.

Like I said, if you have a constructive answer on the way to get the best DEAL possible, please, I’m listening. If you think there’s no way to get a good deal through emailing, please, say so. I’ve heard that plenty of people did. Is that a lie?

The question was legit and you are acting a**holish and wasting both of our time.
Last edited by leolozon on May 4th, 2020 4:47 pm, edited 3 times in total.
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Sep 15, 2017
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afretes wrote: What's ironic is that you think bombarding many dealers with the same question isn't wasting their time.
Asking them for their best price and forcing them to actually do some work is wasting their time? Sorry this isn't 1990 gramps, if you can't compete, move out of the way.. Most people aren't gonna waste their time coming in to a dealership that displays old school mentalities and antiquated sales tactics.
[OP]
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Mar 12, 2017
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oilerfan89 wrote: Asking them for their best price and forcing them to actually do some work is wasting their time? Sorry this isn't 1990 gramps, if you can't compete, move out of the way.. Most people aren't gonna waste their time coming in to a dealership that displays old school mentalities and antiquated sales tactics.

The thread is getting derailed, but yeah. I’m asking the question because dealers made me waste enough time. I went there. They sat me in their cubicle and then let me wait there while they went to talk to another guy to see what they could do. And then later, I realized that what they offered me wasn’t a good deal.

Some of them made me do the whole tour, asking me many times if I wanted coffee. All I want is a simple answer!

Two of them even tagged teamed me, putting so much pressure on me, telling me they won’t let me go until they got my business, even though I kept telling them I was just starting the process and just wanted to get an offer and think about it.

So, yes, emailing seems less time consuming for everyone involved considering I didn’t do business with any of them.

EDIT: I make it sound horrible, but most of them were really nice. It just took a lot of time to get a basic answer.
Last edited by leolozon on May 4th, 2020 5:00 pm, edited 2 times in total.
Member
Dec 28, 2017
300 posts
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Burlington
With limited ability to test a car during the crisis, I discount the car price based on the inability to test the car.

I start the email with a nice greeting, then exact year, model, trim, add-on, color, interest rate. Basically everything you expect to see on the contract . Then Give them the price you want to pay minus 10% ... (Whatever you like).

Then if they response with a price, I start calling them and discuss ... If you dont like the price they rebuttal with .. you just tell them you will think about it an reiterate the price you want to pay before you bid goodbye .

If they call back, great, if not... Then you kinda know if you stretch it too much or u can change budget.

The location of the dealer isn't that much of an issue to me as they are all hurting for the deal ... During this time, some will drive the new car to you to close the deal.
Member
Sep 15, 2017
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leolozon wrote: The thread is getting derailed, but yeah. I’m asking rhe question because dealers made me waste enough time. I went there. They sat me in their cubicle and then let me wait there while they went to talk to their boss. And then later I realized that what they offered me wasn’t a good deal.

Some of them even made me do the whole your, asking me many times if I wanted coffee. All I want is a simple answer!

So, yes, emailing seems less time consuming for everyone involved.
Agreed. I've had great luck emailing dealerships in the past month and getting prices before ever having to set foot in the stealership.

The places that don't reply (hardly any) and that play games, like apparently Audi Brampton, are the types I'd never do business anyway. They are the places that are stuck in the 80's or 90's with old sales tactics, and want to waste your time with things like "let me go talk to my boss" 15 times over 2 hours while they try to squeeze every cent out of you. Or even better yet, their 4 square garbage.

I don't even talk to salesmen anymore, they are useless except to go get keys for me. Unless you are the manager or authorized to make deals, I won't waste my time.
Last edited by oilerfan89 on May 4th, 2020 5:01 pm, edited 1 time in total.
Jr. Member
Mar 31, 2009
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afretes wrote: What's ironic is that you think bombarding many dealers with the same question isn't wasting their time.
The mass email method is actually highly effective if done right (research and provide specific model, identify on-premise inventory, reasonable discount expectation, etc.)
You can choose to ignore this approach and try to hold on as much as you can to the boiler room sales tactics you apparently feel comfortable with. Many other dealerships don't and won't.
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Jul 5, 2011
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Toronto
I wouldn't even say that you are emailing all of the different dealerships to be honest. Having been on the receiving end of the emails for years (and replying back to most of them), I would be more inclined to work with you if it seemed like you authored an email to me directly rather than including me in some mass email.

"Hi Bob,

I hope you and the dealership are doing well during COVID - I know it's a very difficult time for all retailers out there, car sales especially.

I'm currently shopping for a 2020 Honda Civic. My finances are tight as well, but unfortunately I need to get into a new vehicle now and can't wait for things to get better. I'm ready to make a deal any time now, but I need to make sure I get a fair price.

Could you please send me your most competitive offer on this vehicle (or the closest thing you have):

2020 Honda Civic DX
Automatic
Honda Sensing Package
Massage Seats
Exterior: White
Interior: Black

I will likely be financing the vehicle, but I need to know the total cash price on the road for my budgeting. Can you please include all fees, rebates, etc in the total price on the road? If there are different rebates for paying cash, finance, or lease can you let me know?

Thank you - if you have any questions, or need more information please feel free to email me back.

Looking forward to your reply and the hopes that we can do business.

Redflagdeals guy"

It's implied that you are shopping for the deal, without you sounding like a jerk ("i've emailed 48 dealerships and will ONLY reply to the lowest quote. don't waste my time and send me 15 different things in exactly the way i want them. stealership!!").

Research the rates, programs, etc on your own from the website. Take the lowest cash price you get and flip it into whichever program you want.

Someone might give you a lower price and be a turnoff with the way they act / speak... In that case take his/her quote and send it to the dealer that gave you a good vibe.

Good luck!
2013 Wins - $1320 - Woohoo!
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Mar 23, 2004
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afretes wrote: It's funny how may of these we get every week... "final pricing", "I've sent it to all dealer", "I will decide once I get all the quotes", "only reply with your best offer", etc.
LOL "your best offer"...it's like other people must be emailing to get quotes/pricing as worst offers or less-than-best-offers? :lol:

Another good one is, "what's your lowest price?"
"Well, what's the most you will pay?" :lol:
oilerfan89 wrote: Asking them for their best price and forcing them to actually do some work is wasting their time? Sorry this isn't 1990 gramps, if you can't compete, move out of the way.. Most people aren't gonna waste their time coming in to a dealership that displays old school mentalities and antiquated sales tactics.
There's two sides of this coin though. I mean it's almost as if OP thinks they're the only one looking for "the best deal" on a car. I'm pretty sure no one is trying to buy a car at the highest price or just at MSRP or some weak discount or something. So, what difference does it make if you ask for "the best price", "best offer", etc.? It's pretty much understood that people inquiring about buying a car are: a. not looking to buy it at MSRP (unless it's some specialty model or exotic that doesn't sell for less); b. looking to get a deal that is suitable for them.

Yeah it's understood you can't walk in and do in-person negotiation but guess what? Walking into a dealership and asking, "what's your best price?" didn't work when you could do that, so it's not really any different. I get what you mean by it's not 1990 anymore but unfortunately a lot of Canadian dealers still use the 80s/90s playbook on selling cars LOL. So whether you're going in-person or emailing the same thing is going to apply. Most people that get good deals "do their homework" ahead of time before they walk into the dealership (or at least between visits). Again you're not walking in right now but still need to do your homework because just asking a dealer (or ten of them) some foolishness like "give me your best price", is guaranteed to result in you getting a mediocre price, or just a response with MSRP or similar.
xjesterxx wrote: I wouldn't even say that you are emailing all of the different dealerships to be honest. Having been on the receiving end of the emails for years (and replying back to most of them), I would be more inclined to work with you if it seemed like you authored an email to me directly rather than including me in some mass email.

It's implied that you are shopping for the deal, without you sounding like a jerk ("i've emailed 48 dealerships and will ONLY reply to the lowest quote. don't waste my time and send me 15 different things in exactly the way i want them. stealership!!").

Research the rates, programs, etc on your own from the website. Take the lowest cash price you get and flip it into whichever program you want.

Someone might give you a lower price and be a turnoff with the way they act / speak... In that case take his/her quote and send it to the dealer that gave you a good vibe.

Good luck!
Now this^ right here, is some sound advice.
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win-star wrote: When emailing start with state what Model you want (year, model make, trim level color) and asking the best pricing they are offer. But when you are emailing, make sure you are doing multiple dealership as some might not respond. Don't tell them you have emailed other dealerships!! pick the best pricing and if the dealership is far away, us that as a negotiating price to the closes dealership.

Interest rate is kinda hard to negotiate, so focus on trying to get the lowest possible "final pricing' to compensate for the higher financial rate. If dealership finance rate find too high, try going to the bank to see if you can get a loan for cheaper rate.
Bad advice.

You email ALL dealerships in your area. You want them to see you are shopping around and make them compete for your business.

Put your exact car you want and know your pricing.

Get the invoice price and start from there. Add taxes, pdi, etc; substract bonuses, incentives on official website etc. Get the final OTR price. Tell them this is how much you are willing to pay and don't give a finger when they try to tack admin fees, document fees, etc. Be ready to move on with no regrets. Never tell them you pay cash. Leave financing/how you pay after you sign papers with the price you were willing to pay OTR.

I did all the above and manage to score a car for $3000 less than what other people could for the same deal here on RFD (deal was for mid 20.xxx, a couple of us got it for 17.600-18k)

If you really want the car... pay full MSRP and whatever else stealerships try to charge you if having the car makes you happy. It's only money in the end.
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Oct 24, 2005
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Burlington
I've always had luck emailing. Just be courteous, explain what you're looking for and be reasonable. Out of 10 emails I would say 8 actually reply with competitive prices while 1 will not reply and 1 will not be competitive at all.

I tend to also email dealerships that have what I want in stock - I find it's easier to get a good deal. I'm also prepared to travel...I've bought from London, Brantford, Toronto etc.
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May 30, 2012
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BC
Don't bother asking for best/lowest price....no such thing.....

The easiest thing to do is low ball all dealerships with an actual dollar figure, and model, trim ect..it really helps if you give them a timeline, like purchase within 2 weeks...
Tell them color does not matter, even if it does. Settle on price, then ask for your color last, but make sure that the dealer has it in stock.(Otherwise it won't work)

Some will laugh in your face, some won't reply... But there will be a few who will turn your offer down, and counter.... Something like "this is below cost, but we can do this $ instead..." Those are dealerships that you want to work with....they want to clear their stock.
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May 30, 2012
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BC
afretes wrote: It's funny how may of these we get every week... "final pricing", "I've sent it to all dealer", "I will decide once I get all the quotes", "only reply with your best offer", etc.
afretes wrote: LOL, that what I do. I reply at MSRP... weed out the time wasters.
No wonder your career hasn't advanced since you joined RFD....

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