Entrepreneurship & Small Business

What messages are exempt from consent rules under anti-spam laws?

  • Last Updated:
  • Jul 11th, 2017 9:53 am
[OP]
Jr. Member
Jan 1, 2009
125 posts

What messages are exempt from consent rules under anti-spam laws?

I have a list of a few hundred people who have bought products from my web store

About half of the customers have given consent to receive marketing emails from me.

Now I have installed a fancy new reviews feature on my store where people can post photos and write their story about using the products.

i want to email all my customers to ask each person to write reviews of what they bought.

Is this type of message captured by anti spam legislation?

If I can email everybody (not just those who have opted in) that would allow me to get 2x as much response

Rationale being that I'm not asking the to buy anything, I want them to write a review of the product they already bought, in exchange for a coupon or something
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